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Five Secrets for formulating Social Media Strategies in Cafe

Perseverance many coffee shops have their own social media accounts, but few people can persevere. You must insist on sending fresh articles or information regularly, or your account will die chronically. Fans will gradually lose patience, and some may even unsubscribe as a result. It may sound simple to be persistent, but with the increasing variety of social networks, I want to

2016-06-07 Formulation coffee shop social networking media strategy five secrets

There are five secrets to running a good social media cafe.

Perseverance many coffee shops have their own social media accounts, but few people can persevere. You must insist on sending fresh articles or information regularly, or your account will die chronically. Fans will gradually lose patience, and some may even unsubscribe as a result. It may sound simple to be persistent, but with the increasing variety of social networks, I want to

2016-06-08 Business social media cafes top five tips

Coffee training pot articles about the history of siphon pots

In 1840, a glass test tube in the laboratory triggered the invention of the siphon coffee pot (Syphon), and the British took Biya as a prototype for chemical experiments to create the first vacuum coffee pot. Two years later, the French Baxiang lady improved the pot, and the familiar upper and lower convection siphon pot was born. Siphon coffee pots lived in France for a long time,

2014-11-22 Coffee knowledge coffee pot siphon pot coffee history

World Barista Competition WBC Coffee Network Coffee Industry Market

The World Barista (barista) Competition (World Barista Championship, WBC), the World Barista (barista) Competition (World Barista Championship, WBC), the World Coffee Association (WCE) sponsored by the World Coffee Association (WCE), the first article WBC introduction to the second article Barista the third article WBC annual competition results

2016-04-19 World coffee competition WBC industry market world Rista big

This article sweeps away all your misunderstandings about coffee

When the first coffee bean was picked, roasted, ground and brewed into mellow and elegant hot coffee, the invention, known as the most romantic, began to spread around the world. According to the statistics of the International Coffee Organization, the world consumes 400 billion cups of coffee every year, and 14000 cups are drunk every second. As more and more coffee drinks and cafes appear in daily life, Chinese enthusiasm for coffee seems to be

2016-06-06 This article sweeping you to coffee some misunderstanding a grain coffee beans picking

I'll tell you six special things about coffee.

Article 1 the study of imitation coffee milk beverage specifically relates to a coffee imitation drink of cassia seed and a preparation method thereof. it was prepared from the following main raw materials: cassia seed 60-80 parts, sweet almonds 5-10 parts, walnut kernels 5-10 parts, black sesame 3-5 parts, Coix 3-5 parts, white lentils 1-3 parts, black lentils 1-3 parts, Ganoderma lucidum 1-3 parts, edible bamboo charcoal powder 0.3-0.8 parts. The use of germinated Cassia

2016-07-22 Tell about coffee 6 articles special knowledge content

Tasting techniques of high-quality coffee

In the article on how to taste coffee (1), Chen Lei shared with his friends three of the seven-month criteria for measuring the quality of coffee. In this article, Chen Lei will share with his friends four other criteria for determining whether coffee is good or bad. IV. Alcohol thickness: alcohol thickness is actually one of the reference criteria for a good cup of coffee. If the coffee is only sour, bitter and sweet, it will feel good in the mouth.

2015-01-15 Boutique coffee tasting technology how in the article Chen Lei and friends

To learn coffee, first establish your own coffee knowledge system

I have paid attention to more than 20 public accounts about coffee, and I am bombarded, liked, forwarded and even saved by articles on Weixin Official Accounts every day. And then, what are we learning coffee for? We find that we have a lot to learn about coffee, but what is valuable to us? Which investments (beans, utensils, books, etc.) are useless? We choose coffee.

2016-08-17 learning coffee building own knowledge system

The effect of coffee cup stirring times on the taste of siphon pot coffee

Today we will talk about the effect of the number of times of stirring on the taste of coffee in the siphon pot. As I have said many times before, when making coffee in a siphon pot, you need to stir three times, three or four times clockwise each time. Of course, here, we will have a question as to why we have to stir three or four times each time. What happens if we stir 10 times or keep stirring?

2014-10-13 Coffee knowledge coffee cup test coffee flavor

Coffee training knowledge article high-quality coffee beans like beans

Coffee lovers must have heard of Kona, Hawaii, which is a mellow and sour coffee bean. Its unique growth and climate make Hawaii Kona perfect: Hawaiian beaches, monsoons and volcanoes. Kona coffee beans produced in Hawaii are the most beautiful coffee beans in the world. They are extremely full and shiny. Kona coffee beans are neatly shaped on average, with

2015-03-16 Coffee training knowledge Hawaii Kona like coffee Yingding said Xia Wei

Understanding the extraction rate is the basis of making a cup of espresso

What I want to tell you in the article is that the concept of extraction rate is not difficult, and there is little relationship between extraction rate and concentration, and extraction rate is very important, which you need to know as a barista. The article will mention several questions: (1) the concept of gold cup criterion; (2) the relationship between extraction rate and concentration; (3) knowing the extraction rate, it is meaningful for us to adjust the grinding degree and powder quantity every day, and then we can make it better.

2015-11-05 Understanding extraction rate one cup espresso basic

Understanding the extraction rate is the basis of making a cup of espresso

What I want to tell you in the article is that the concept of extraction rate is not difficult, and there is little relationship between extraction rate and concentration, and extraction rate is very important, which you need to know as a barista. The article will mention several questions: (1) the concept of gold cup criterion; (2) the relationship between extraction rate and concentration; (3) knowing the extraction rate, it is meaningful for us to adjust the grinding degree and powder quantity every day, and then we can make it better.

2015-11-09 Understanding extraction rate one cup espresso basic

Coffee Life Coffee can improve people's ability to process information

A team led by psychologist Thaddeus T. Bruny of Tufts University (Tufts University) in Massachusetts conducted a comparative experiment on two groups of people to study the effects of different doses of caffeine on people's ability to read and proofread articles. This is part of a large research project on stimuli and cognitive behavior. 36 subjects in the first group

2015-01-05 Coffee Life Promotion processing Information capabilities USA Massachusetts State Tower husband

How to taste the etiquette coffee in the cafe

In the article on how to taste coffee (1), Chen Lei shared with his friends three of the seven-month criteria for measuring the quality of coffee. In this article, Chen Lei will share with his friends four other criteria for determining whether coffee is good or bad. IV. Alcohol thickness: alcohol thickness is actually one of the reference criteria for a good cup of coffee. If the coffee is only sour, bitter and sweet, it will feel good in the mouth.

2014-10-11 Coffee knowledge coffee shop etiquette coffee tasting

[coffee encyclopedia] # from seed to cup # the first season has nothing to do with coffee, just talk about it for a lifetime

I originally wanted to write an article called from seed to cup, but later I found that there were too many articles in the coffee. Also, a small red fruit for several years, the harvest and processing of farmers, across the ocean. The fine processing distributed to local bakers and the careful cooking of baristas is a story in itself. Let's talk about coffee beans in the first season, from our cup.

2014-07-22 Coffee encyclopedia coffee seeds coffee bean history boutique coffee beans

What is authentic? Cappuccino coffee encounters "identity crisis" cappuccino espresso

According to an article published in the US media on the 9th, cappuccino is a coffee drink loved by coffee fans. But now the former king of specialty coffee drinks is suffering from an identity crisis. Once upon a time, cappuccino was very easy to identify, the article said. An espresso with hot milk, topped with protein frost. But for now, what exactly is cappuccino?

2016-03-14 What is authentic Cabo Chino coffee encounter identity crisis concentration

Perceptual Marketing Analysis of Starbucks Cafe Management

The main content of this article is to analyze the perceptual marketing of Starbucks. It is not clear how many people will understand perceptual marketing. The so-called enterprise perceptual marketing is to emotionalize the marketing activities of the enterprise and take the two emotions as the main line to run through the whole process of business activities. Perceptual marketing has two meanings: one is

2015-11-04 Buck Perceptual Marketing Analysis Cafe Business Sensibility

The god of poetry, Tong Lanbo, abandoned his articles and went to Egypt to do coffee business, coffee culture.

Ethiopia is mainly a wild coffee forest, want to chew coffee fruit or drink coffee, go into the forest to pick, so there was no coffee cultivation in ancient Ethiopia. Yemen had a large-scale coffee cultivation industry and coffee trade with Europe as early as the 15th and 16th centuries, and Ethiopia did not have a record of coffee trade until the 19th century. In 1838, Ethiopia passed through the port of the Red Sea

2015-02-11 Poetry child prodigy Rambo Jiwen going to Egypt coffee business coffee culture Ethiopia

# what is a good cup of coffee # illustration

In fact, what is a good cup of coffee in the previous article has just been talked about for a long time, but because it is all written descriptions, many friends do not have the patience to read it, so I took a few pictures of the coffee I drank today, in line with the estimate of the previous article. Let's be more patient to finish it. I mainly use the following pictures to remind you from which angles to judge whether it is a good cup of coffee or not.

2014-08-26 Coffee illustration coffee tasting

Coffee invasion! Read an article to understand China's "coffee" ecology

Wen / Chu Qiuchen shopkeeper strategy reporter China has been drinking tea and coffee as an imported product since ancient times, and the first shop was opened in Chengfu Street between the East Gate of Peking University and the West Gate of Tsinghua University in 1997. The location of the shop speaks for itself: at that time, the concept of coffee shop was still chaotic: China did not have a coffee culture, but only

2015-11-05 Coffee invasion one article article reading China ecology Chu Qiu shopkeeper strategy

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